THE BEST ANALYTICS TOOLS FOR 2020
The best e-commerce analytics tools for 2020
KissMetrics - Presents really good analytics on pre-purchase, acquisition, purchase process, signup, order cancellation, and a whole other slew of behaviors. The best part is that you know who did certain types of activities - which means that you can be incredibly granular in segmenting your analysis.
Custora - This is actually more of a customer lifecycle management tool. But it's pretty interesting because it provides analytics that look into how customers responded to your promotional campaigns. It also suggests how much you should spend on each channel to get optimize the $$ you put into customer acquisition.
SpringBot - Like Custora. More focused on specific marketing actions to take.
Jirafe - It's part comprehensive dashboard and part analytics tool. Jirafe integrates with your ecommerce store to give you a dashboard of orders, revenue, etc. But also provides data such as abandoned shopping carts, conversion funnel and top products.
Qubit - This tool goes a step beyond simple analytics and actually lets you personalize the...